INKtalks are personal narratives that get straight to the heart of issues in 18 minutes or less. We are committed to capturing and sharing breakthrough ideas, inspiring stories and surprising perspectives for free! As a creator of powerhouse consumer brands, Marico Chairman Harsh Mariwala - the leader behind Parachute, Saffola, and other household names in India - is legendary for his marketing prowess. In this conversation with Lakshmi Pratury, he describes how he converted his family's commodities business into a brand-driven organization. Peppered with stories about specific decision points he has faced over the years, this interview gives a glimpse of Harsh's philosophy of winning and his belief in behaving like a small entrepreneur, no matter how large the company.
- Length: 00:15:32
- Producer: INKTalks
- Series: Education Fill with Gaps
- Category: Educational
