PopTech's 2013 conference presents Scott Barry Kaufman. Cognitive psychologist Scott Barry Kaufman unravels some of creativity's mysterious origins with the help of brain scanning equipment. 'Depending on what you are creating - the stimulus, the content - and what stage of the creative process you are in, different brain areas are recruited to help solve the task.'
- Length: 00:20:14
- Producer: PopTech
- Series: Education < 30 min.
- Category: Educational
